In 1994 a two generation enterprise, Warren and Jeanne Smith and Barr and Ann Smith, purchased 50 acres of vineyards just south of Calistoga at the upper end of the Napa Valley, an area well known for producing full-bodied red wines. The Smith's first year of wine production came about as the result of making a small amount of Cabernet Sauvignon, which was originally meant for family consumption. The winemaker informed them that the high-quality single vineyard fruit had produced an outstanding full-bodied wine with marvelous flavors, a long finish and a great mouth feel and suggested that all 25 cases be sold to the general market. It was an instant success for this Southern California family that had relocated to the esteemed wine producing region of Napa Valley.
Since 1997, Barlow has made larger quantities of wine and is approaching its goal of 2,000 cases per year in a multitude of varietals. The Calistoga vineyard has its own Napa Valley microclimate, with characteristics of warm/hot days and cool nights. As the vineyard reaches maturity, so do the wines it produces.
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.