President/CEO @ Uncorked, LLC
(New Hampshire)
Dianne Carter, President/CEO of Uncorked, LLC, in New Hampshire, made her decision to join the wine business over an anniversary glass of white wine.
“I came up with the idea of New England Uncorked in early 2012 after my husband and I stumbled upon a sign for winery during an anniversary trip to Mystic, CT.,” she says. “We decided to stop in and have a glass of wine, and it was while enjoying that glass (an estate- grown Gewurztraminer) I made the decision to change my career.”
Not one to procrastinate, Dianne opened her new wine distribution business, New England Uncorked, in 2013. As the company grew and evolved, the “New England” was dropped and the company is now simply, Uncorked.
Dianne, who holds BA degrees in both business and marketing, worked in the technology industry for 25 years. Starting Uncorked was literally Dianne’s first job in the wine business, and she set about to learn as much as she could about wine and the industry.
“I decided to obtain an education in wine,” she says. “I have studied wine for several years through Les Chevaliers du Grand Vin, The Society of Wine Educators, Cornell University, and the Wine & Spirit Education Trust. I presently hold Cellar Master status and several regionally focused certificates.”
Ten years ago, Dianne was a novice in the business. Today, her love of wine and her determination have made Uncorked extremely successful, and Dianne’s portfolio now consists of over 550 wines from around the world.
As President and CEO of Uncorked, Dianne oversees all aspects of the company, including portfolio management and development, sales, marketing, finances, event planning and more. But, her favorite parts of what she does are the wine and the people.
“First, there is just no better feeling than meeting new people on a regular basis who appreciate what you are doing in the wine world and are just as excited as I am tasting the wines in my portfolio for the first time,” she says. “Second, there is a story behind almost every wine. I love hearing the story. Third, tasting new wines and, now and then, discovering a new favorite. It’s a tough job, but someone has to do it.”
For other women, no matter their stage in life, who want to get into wine distribution, Dianne offers these bits of wisdom: “Learn everything you can and never stop learning; find a mentor and ask a lot of questions; know the laws in your state (every state is so different); and know your market. If you are passionate about what you are doing you will succeed. And, in the words of one of my favorite mentors, ‘Taste everything’.”
This year, Dianne was also selected by the founders of Women in Wine Day as one of the women shaping the wine industry. Check out their site -- https://www.womeninwineday.com